Privacy Policy

Version: 08.09.2022

General information

This is the privacy policy of the website www.ultimus.ch, operated by Elephant Fishing GmbH (hereinafter “we”). Elephant Fishing GmbH is the controller of the data collection containing your personal data.

It is important to us to respect your privacy and to process personal data only as far as necessary and in accordance with applicable law. This privacy policy informs you about the processing of your personal data in connection with our offering on www.ultimus.ch.

In the event of any contradiction between other contractual terms of Elephant Fishing GmbH and this privacy policy, this privacy policy shall prevail.

Processing of personal data

Personal data is any information relating to an identified or identifiable person. This includes, for example, name, address, place of residence and IP address.

Processing includes in particular:

  • Collection
  • Storage
  • Use
  • Transfer
  • Deletion

We process personal data in order to provide our offering effectively, reliably and in a user-friendly way. This includes in particular:

  • Provision of goods and processing of orders
  • Communication with customers by post, telephone and electronically
  • Analysis of customer and purchasing behaviour

For our Swiss customers, the data collected includes, among others:

  • First name and surname
  • Home address
  • Shopping habits and preferences
  • Delivery address
  • Credit card and account information
  • Telephone number and email address
  • IP address
  • Consent to advertising
  • Contract and purchase data
  • Session data on our website
  • Communication with our company

Processing only takes place on a legal basis and/or with your consent. Consent is obtained when an order is completed or when a profile is created.

Processing continues for as long as it is necessary for the respective purpose. If you subscribe to our newsletter, you will receive regular emails, which you can cancel at any time via the “Unsubscribe” link.

As we work with retailers abroad, processing by third parties may take place. We will share details on request.

Your data will only be passed on to third parties if this is necessary for the performance of the contract or if we are legally obliged to do so.

Credit checks and invoice processing

Our separate privacy policy on credit checks and invoicing can be found at: https://www.ideal-payment.ch/datenschutz

Legal bases

Our offering is aimed exclusively at customers in Switzerland. The Swiss Data Protection Act (DSG) therefore applies. Where applicable, the EU GDPR or other foreign data protection law may apply in addition.

If the GDPR applies, processing is based on:

  • Art. 6(1)(a) GDPR – consent
  • Art. 6(1)(c) GDPR – legal obligation
  • Art. 6(1)(d) GDPR – vital interests
  • Art. 6(1)(f) GDPR – legitimate interests

Data protection and data security

Our website is encrypted using SSL/TLS.

Despite security measures, risks may remain, so absolute security cannot be guaranteed. In addition, any use of the internet is subject to potential mass surveillance by authorities in Switzerland and abroad.

Third parties abroad use standard contractual clauses and store data on European servers.

Cookies and similar technologies

The following technologies are used when you visit our website:

  • Cookies
  • Log files
  • Tracking pixels

Cookies

  • Session cookies (deleted after your visit)
  • Temporary/permanent cookies (between 1 month and 10 years)

Cookies do not contain any personal data and can be deactivated (browser setting).

Tracking pixels

These record anonymous usage data via small embedded graphics (e. g. for error analysis and optimisation).

Log files

With every visit we record (where transmitted):

  • Date and time (incl. time zone)
  • IP address
  • Status code (HTTP)
  • Operating system and browser
  • Page visited and volume of data
  • Referrer (previously visited page)

This data helps to ensure technical stability and security.

Web analytics

Google Analytics

We use Google Analytics for optimisation purposes. Transmitted IP addresses are truncated. Google respects the Swiss-U.S. Privacy Shield.

Browser plug-in for deactivation: http://tools.google.com/dlpage/gaoptout

Facebook Pixel

Used for audience definition and conversion tracking. You can object at:

Facebook undertakes to comply with the Privacy Shield.

Third-party services

We use services for payments, e. g.:

Use of AI tools

We use OpenAI's ChatGPT API for internal data organisation. It is used exclusively for this purpose, without any disclosure or use for training.

Product reviews

When reviews are submitted, we store:

  • Your details
  • IP address
  • Date and time

Purpose: protection against misuse and publication.

Email newsletter

With your consent, you will receive our newsletter on a regular basis. You can unsubscribe at any time.

We use Klaviyo for sending; your email address is not passed on to third parties.

The newsletter is sent exclusively to persons resident in Switzerland.

Personalised emails

You will receive product recommendations for items in which you have shown an interest.

You can unsubscribe at any time via the “Unsubscribe” link.

Ultimus.ch Club

You can join the Ultimus.ch Club.

By taking part, you agree to pay CHF 1.00 per month by direct debit.

You may cancel at any time as of the end of the month by email to [email protected].

Participation is available to customers in Switzerland only.

Your rights

Under the DSG you are entitled to:

  • Information
  • Rectification
  • Erasure
  • Blocking

If the GDPR applies, you are additionally entitled to:

  • Restriction of processing
  • Withdrawal of consent
  • Objection
  • Lodging a complaint with the competent supervisory authority (FDPIC in Switzerland)

Contact

If you have any questions, please contact: [email protected]

Controller:
Maximilian Foci
Email: [email protected]

Version of this privacy policy

Last updated: 08 September 2022

We reserve the right to amend this policy at any time.